by Reach Records
The American Association of Independent Music (A2IM) recently announced a new initiative geared towards supporting Black-owned, independent music companies. BIMA, the Black Independent Music Accelerator is a fellowship styled program that will offer subsidized member dues, in addition to a variety of other tailored benefits, to a select number of Black-owned businesses for a full year.
Reach Records is excited to announce they are a proud sponsor of this initiative, and that the record company’s very own Marcus Hollinger (SVP of Marketing) will serve on the inaugural advisory board for BIMA!
BIMA is now accepting applications. Click here to learn more and apply!
The American Association of Independent Music (A2IM) is a 501(c)(6) not-for-profit trade organization representing a diverse group of over 600 independently owned American record labels. A2IM supports a key segment of the United States’ creative class and small business community. As an organization, A2IM is committed to protecting the value of independent musical contributions and influence on a policy level.
A2IM serves as a central voice for a diverse community of independent labels operating within the United States and represents independents’ interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community.
A2IM’s diverse community includes music labels of all sizes and staffing levels across the United States, from Hawaii to Florida, representing musical genres as diverse as our membership, including bluegrass, blues, children’s, classical, comedy, country, dance/electronic, gospel, folk, Hawaiian, jazz, hip-hop, Latin, metal, new age, pop, R&B, reggae, roots, soca/caribbean, traditional American, world, and more. “Independent” doesn’t refer to a specific genre of music, nor does it mean lesser-known artists: A2IM member labels have issued music releases by artists including Taylor Swift, Mumford & Sons, The Lumineers, Adele, Alabama Shakes, Arcade Fire, Run the Jewels, Bon Iver, and many others.