by Marcus Hollinger
Reach Records Freshman Recording Artist Hulvey Announces “Keep Breathing” Campaign with the Release of His New Single and Music Video “OTHERSIDE”
Rapper Hulvey continues a consistent season of music releases with his new song and music video “OTHERSIDE”, which comes as the first song from his recently announced “Keep Breathing” campaign launched to encourage music listeners to hold onto hope despite the turmoil brought on by Summer 2020. The song features production from longtime collaborators Ace Harris (Reach Records A&R and Grammy Award Winner) and Carvello.
The song lyrics on “OTHERSIDE” capture Hulvey’s desire to move past personal feelings of rejection and neglect while identifying with the social condition of Black Americans feeling the weight of racial injustice. “I’m touching on personal adversity and social adversity,” Hulvey said. “I’ve experienced adversity, neglect, rejection and I understand people are feeling that right now.”
Listeners will be delighted and surprised to see another side of Hulvey following his “Celebrate More” feature released on the Reach Records Summer 20 Playlist. In this new season of music he channels his talent for melodic excellence to respond to his personal emotions as well as the current social climate. “The way the Black community is being treated is unfair and I wanted to address both realities in my music,” he explained.
Stream “OTHERSIDE” now: https://hulvey.lnk.to/othersideIG
Watch the video on VEVO below!